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social commerce

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1No 1Yes

1COBRAs 1Instagram 1PLS-SEM 1conditional mediation 1customer engagement 1customer motivations 1hierarhical measurement model 1impulse buying 1motivation 1netnography

1Carlson, Jamie 1Mahmudur Rahman, Syed 1Wyllie, Jessica

1journal article 1thesis

Date

12022 12024

1Adobe Acrobat PDF

Facets

Full Text

1No 1Yes

1COBRAs 1Instagram 1PLS-SEM 1conditional mediation 1customer engagement 1customer motivations 1hierarhical measurement model 1impulse buying 1motivation 1netnography

1Carlson, Jamie 1Mahmudur Rahman, Syed 1Wyllie, Jessica

1journal article 1thesis

Date

12022 12024

1Adobe Acrobat PDF

Title
Creator
Date

Scroll, Stop, Shop: Decoding impulsive buying in social commerce

- Azad Moghddam, Hamed, Carlson, Jamie, Wyllie, Jessica, Mahmudur Rahman, Syed

Creator: Azad Moghddam, Hamed , Carlson, Jamie , Wyllie, Jessica , Mahmudur Rahman, Syed
Resource Type: journal article
Date: 2024

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Examining customer motivations to participate in social commerce: conceptualisation, impact and heterogeneity

- Azad Moghddam, Hamed

Creator: Azad Moghddam, Hamed
Resource Type: thesis
Date: 2022

Examining customer motivations to participate in social commerce: conceptualisation, impact and heterogeneity

Creator: Azad Moghddam, Hamed
Resource Type: thesis
Date: 2022

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